Our brains pick up on those wavelength combinations and translate them into the phenomenon we call color. Objects reflect light in different combinations of wavelengths. Our eyes see something (the sky, for example), and data sent from our eyes to our brains tells us it’s a certain color (blue). 90% of that decision is based solely on color.Ĭolor is perception. People decide whether or not they like a product in 90 seconds or less. CMYK: the subtractive color mixing model.So why should you care about color theory as an entrepreneur? Why can’t you just slap some red on your packaging and be done with it? It worked for Coke, right?Ĭolor theory will help you build your brand. In color theory, colors are organized on a color wheel and grouped into 3 categories: primary colors, secondary colors and tertiary colors. Color theory also involves the messages colors communicate and the methods used to replicate color. It explains how humans perceive color and the visual effects of how colors mix, match or contrast with each other. Color theory is both the science and art of using color.
